Data Protection

Last Revised: March 12, 2026

Unbound Originals operates this store and website, including all related information, content, features, tools, products, and services, to provide you, the customer, with a personalized shopping experience (the "Services"). Unbound Originals is powered by Shopify, which enables us to provide you with the Services. This Privacy Policy describes how we collect, use, and share personal data when you visit or use the website, make a purchase or other transaction using the Services, or otherwise communicate with us. If there is a conflict between our terms and conditions and this Privacy Policy, this Privacy Policy will govern with respect to the collection, processing, and sharing of your personal data.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you confirm that you have read this Privacy Policy and agree to the collection, use, and sharing of your data as described in this Privacy Policy.

What personal data do we collect or process?

When we use the term "personal data," we refer to information that identifies or can be directly associated with you or another person. Personal data does not include information that has been collected anonymously or anonymized in such a way that identification or attribution to you is not possible. Depending on how you interact with the Services, where you reside, and as permitted or required by applicable law, we may collect or process the following categories of personal data, including inferences drawn from that personal data:

• Contact information including name, mailing address, billing address, shipping address, telephone number, and email address.
• Financial data including credit, debit, and financial account numbers, payment card information, financial account information, transaction details, payment method, payment confirmation, and other payment details.
• Account information including username, password, security questions, configurations, and settings.
• Transaction information including items you view, add to your cart, add to your wish list, or purchase, return, exchange, or cancel, as well as your past transactions.
• Communications with us including information you provide when communicating with us, for example, when you send a customer support request.
• Device information including information about your device, browser, or network connection, IP address, and other unique identifiers.
• Usage information including information about your interaction with the Services, including how and when you interact with or browse them.

Sources of personal data

We may collect personal data through the following sources:

• Directly from you We collect data, among other things, when you create an account, access or use the Services, communicate with us, or otherwise provide us with your personal data.
• Automatically via the Services We collect data, among other things, from your device or when you use our products or services or visit our website, as well as through the use of cookies and similar technologies.
• From our service providers We collect data, among other things, when we engage service providers to enable certain technologies and when they collect or process your personal data on our behalf.
• From our partners and other third-party providers

How do we use your personal data?

Depending on how you interact with us or which of the Services you use, we may use personal data for the following purposes:

• Providing, customizing, and improving the Services. We use your personal data to provide you with the Services. This includes, among other things, fulfilling our contract with you, processing your payments, fulfilling your orders, storing your configurations and items you are interested in, sending notifications related to your account, creating, maintaining, and otherwise managing your account, arranging shipping, facilitating returns and exchanges, enabling you to submit reviews, and creating a personalized shopping experience for you, for example, by recommending products based on your purchases. This may also include using your personal data to better customize and improve the Services.
• Marketing and advertising. We use your personal data for marketing and advertising purposes, for example, to send marketing and promotional communications via email, SMS, or postal mail and to display online advertisements for products or services related to the Services or other websites, including based on items you have previously purchased or added to your cart, as well as other activities related to the Services.
• Security and fraud prevention. We use your personal data to authenticate your account, provide a secure payment and shopping experience, detect, investigate, or take action regarding potential fraudulent, illegal, unsafe, or malicious activities, protect public safety, and ensure the security of our Services. If you choose to use the Services and register an account, you are responsible for protecting your account login credentials. We strongly recommend that you do not share your username, password, or other access credentials with others.
• Communication with you. We use your personal data to provide you with customer support and effective Services, respond to your inquiries promptly, and maintain our business relationship with you.
• Legal reasons. We use your personal data to comply with applicable law or respond to lawful process, including requests from law enforcement or regulatory authorities, to investigate or participate in civil investigations, potential or actual litigation, or other adversarial proceedings, and to investigate potential violations of or enforce our terms or policies.

How do we share personal data?

Under certain circumstances, we may share your personal data with third parties for legitimate purposes in accordance with this Privacy Policy. Such circumstances may include:

• With Shopify, these are vendors and other third parties who provide services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping).
• We share personal data with business and marketing partners who provide marketing services and display advertisements to you. For example, we use Shopify to support personalized advertising with third-party services based on your online activity across various merchants and websites. Our business and marketing partners use your data in accordance with their own privacy policies. Depending on your place of residence, you may have the right to instruct us not to share information about you to display targeted advertising and marketing to you based on your online activity across various merchants and websites.
• If you request or otherwise consent to us sharing certain information with third parties, for example, to deliver products to you, or if you use social media widgets or login integrations.
• We share personal data with our affiliates or otherwise within our corporate group.
• In connection with a business transaction such as a merger or bankruptcy, to comply with applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, and Shopify collects and processes personal data about your access to and use of the Services to provide and improve the Services for you. Data you submit to the Services will be shared with Shopify, as well as with third parties who may be located in countries other than your country of residence, to provide and improve the Services for you. To protect, expand, and improve our business, we also use certain advanced Shopify features that incorporate data and information from your interactions with our store, other merchants, and Shopify. To provide these advanced features, Shopify may use personal data collected through your interactions with our store, other merchants, and Shopify. In these circumstances, Shopify is responsible for processing your personal data, including responding to your requests to exercise your rights regarding the use of your personal data for these purposes. For more information about how Shopify uses your personal data and your rights, please see the Shopify Consumer Privacy Policy. Depending on where you reside, you can exercise certain rights regarding your personal data listed here at the Shopify Privacy Portal.

Third-party websites and links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to websites that are not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such websites, including the accuracy, completeness, or reliability of the information located on these websites. Information you provide in public or semi-public places, including information you share on third-party social networking platforms, may also be viewed by other users of the Services and/or users of these third-party platforms, without restrictions on their use by us or by a third party. Our inclusion of such links does not imply that we endorse the content of these platforms or their owners or operators, unless expressly stated otherwise in the Services.

Children's data

The Services are not intended for use by children, and we do not knowingly collect personal data from children who are not yet of legal age in your country. If you are the parent or guardian of a child who has provided us with their personal data, you may contact us using the contact details provided below to request the deletion of this data. As of the effective date of this Privacy Policy, we are not aware of "sharing" or "selling" (as these terms are defined in applicable law) personal data of individuals under the age of 16.

Security and retention of your data

Please note that no security measures are perfect or impenetrable, and therefore we cannot guarantee "perfect security." Furthermore, information you send to us may also be at risk during transmission. We recommend that you do not use insecure channels when submitting sensitive or confidential information to us.

How long we retain your personal data depends on various factors. These include, for example, whether we need the data to manage your account, provide you with Services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.

Your rights and choices

Depending on where you reside, you may have some or all of the rights listed below regarding your personal data. However, these rights are not absolute, may only apply under certain circumstances, and in certain cases, we may refuse your request to the extent permitted by law.

• Right of access/information. You may have the right to request access to the personal data we hold about you.
• Right to erasure. You may have the right to request that we erase the personal data we hold about you.
• Right to rectification. You may have the right to request that we correct inaccurate personal data we hold about you.
• Right to data portability. You may have the right to receive a copy of the personal data we hold about you and to request that we transfer it to a third party under certain circumstances and with certain exceptions.
• Managing communication preferences. We may send you promotional emails. You can object to receiving these emails at any time by using the unsubscribe option included in our emails to you. If you opt out, we may still send you non-promotional emails, e.g., about your account or orders you have placed.

If you reside in the United Kingdom or the European Economic Area, you may, subject to exceptions and limitations under local law, exercise the following additional rights:

• Right to object and right to restriction of processing. You may have the right to request that we stop or restrict the processing of personal data for certain purposes.
• Withdrawal of consent. Where we rely on consent to process your personal data, you have the right to withdraw that consent. If you withdraw your consent, this will not affect the lawfulness of processing based on your consent before its withdrawal.

You can exercise these rights, if indicated accordingly in the Services, or by contacting us using the contact details provided below. More information about how Shopify uses your personal data and your rights, including rights regarding data processed by Shopify, can be found at https://privacy.shopify.com/en.

There will be no detriment to you by exercising these rights. Where permitted or required by applicable law, we may need to verify your identity before we can process your requests. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before we accept such a request from an agent, we will require the agent to provide proof that you have authorized them to act on your behalf. This may require you to verify your identity directly with us. We will respond to your request promptly within the limits of applicable law.

Complaints

If you have any complaints about how we process your personal data, please contact us using the contact details provided below. Depending on where you reside, you have the right to object to our decision by contacting us using the contact details provided below or by submitting your complaint to the competent data protection authority. For the European Economic Area, a list of competent data protection supervisory authorities is available. If you would like to retrieve it, you can do so here.

International transfers

Please note that we may transfer, store, and process your personal data outside the country where you reside.

When we transfer your personal data outside the European Economic Area or the United Kingdom, we rely on recognized transfer mechanisms such as the European Commission's standard contractual clauses or equivalent contracts issued by the respective competent authority of the United Kingdom, unless the data transfer is to a country that demonstrably provides an adequate level of protection.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, for example, to reflect changes in our practices, or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, adjust the "Last Revised" date accordingly, and provide any notice required by applicable law.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of your rights, please contact us at support@unbound-originals.com. For the purposes of applicable data protection laws, we are the data controller for your personal data.